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Saturday 06 February, 2010

Tiffany jewelry and tiffany & co

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Tiffany & Co life in 1837 as Tiffany & Young, named after founders Charles Tiffany and John Young. In the beginning, the store was located at 259 Broadway in New York City and dealt in stationery and fine goods. Tiffany & Young had an innovative policy of giving each item a price tag and not bargaining over prices. That same year, Tiffany introduced the box in the distinctive shade of blue that would come to be known as "Tiffany blue."

Charles Tiffany took over the company in 1853 and renamed it Tiffany & Co. During this time period, Tiffany was known for its fine silver and even earned awards for the quality of its silverware. However, the jewelry portion of the business was gathering steam. The Company soon racked up many achievements with tiffany jewelry, particularly its diamonds. In 1878 Charles Tiffany bought the Tiffany Diamond, one of the biggest and best yellow diamonds the world has ever seen.

The original stone was cut to 128.51 carats with 90 facets. The diamond is displayed at our cheap tiffany jewelry store to this day, so that Tiffany's patrons can admire its unique beauty. Not long after, the company introduced an innovative diamond ring setting that has been copied the world over. Instead of setting the diamond into the band, Tiffany jewelers used six prongs to raise the diamond off the band. This showed the diamond off better and allowed it to catch more light. In 1887 Charles Tiffany obtained some of the crown jewels that had belonged to French royalty, earning him the nickname the "King of Diamonds."

 






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